FREE shipping over $250 and FREE returns

FREE shipping over $250 and FREE returns on all orders

Your cart

Your cart is empty

Liquid error (sections/custom-liquid line 1): Could not find asset snippets/blog-header-banner.liquid

It's A Feeling - Behind The Tagline

Imagine a place that reaches beyond words, where every heartbeat syncs with the rhythm of the land. This place is Muskoka, and at the heart of it all? It's a feeling—an experience that pulls us together, painting a shared canvas of vibrant, living emotion.

At Pure Muskoka, we're not just a brand. We're stewards of this feeling, a sensation that's too immense to contain, too profound to articulate. It's that shiver of excitement, that warm comfort, that heart-racing joy that captures all who encounter the wonder of this place, forging a connection that lasts a lifetime.

The intimate dance between the land and you - that’s "It's a Feeling." It's about belonging, about feeling so deeply in tune with your surroundings that it feels like you've become one with the landscape.

It's A Feeling - Pure Muskoka

This isn't just a tagline. It's a torch passed down through generations. It's the echo of laughter from family reunions, the shimmer of summer love, the hush of bedtime stories told on the dock under the starlight. Here, the legacy of past generations inspires today's dreamers, their stories echoing in the crackling campfires and whispered through the aged walls of rustic cottages.

"It's a Feeling"— it journeys with you. You might leave Muskoka, but a piece of it always remains with you, a whisper in your heart that sings of a place where time slows, where laughter flows freely, and where hearts find their home.

It's A Feeling - Pure MuskokaIn our breakneck, 24/7 world, "It's a Feeling" is your permission to slow down, to celebrate the small moments, to find joy in simplicity. It's an invitation to embrace Muskoka, a place that opens its arms to all, inviting us to connect, to be present, and to cherish every moment.

When you wear Pure Muskoka—be it a cozy hoodie, a graphic tee, a luxurious berber blanket, or a hat that whispers of historic Highway 69—you're carrying a part of this haven with you. Each piece is a cherished keepsake, a symbol of your connection to this tranquil sanctuary, no matter where life takes you.

It's A Feeling - Pure MuskokaChoosing "It's a Feeling" is more than wearing a slogan—it's embodying the spirit of unity that makes Muskoka special. You're not just a visitor here; you're part of a larger story. Muskoka welcomes everyone—a hometown hero, a devoted cottager, a wandering traveler—embracing all with the warmth of its genuine and captivating spirit.

It's A Feeling - Me TimeAs the day winds down, the sunset gives way to a starlit canvas. Take a moment to breathe in the crisp air and bask in Muskoka's warmth. Remember that "It's a Feeling" signifies something extraordinary—here, you're part of an eternal bond that transcends time and space.

And you know what? That's not just a feeling.

That's Muskoka.

Previous post
Next post

Leave a comment

More From The Journal

Twice The Magic - Northern Lights Light Up Muskoka

Twice The Magic - Northern Lights Light Up Muskoka

When the sky dances, Muskoka stands still in awe The Northern Lights lit up Muskoka on Thursday night, and if you weren’t looking up, you were probably looking at your...

Read more
Muskoka Maple Pumpkin Pie

Muskoka Maple Pumpkin Pie

A Muskoka Twist To A Seasonal Favourite Here’s a Pure Muskoka-inspired pumpkin pie recipe that incorporates local flavors and ingredients to give it a uniquely Muskoka twist. Muskoka Maple Pumpkin...

Read more
The Best Long Weekends Happen in Muskoka

The Best Long Weekends Happen in Muskoka

Memories of long weekends past, mixed with new memories in the making. That's what long weekends in Muskoka are all about. There's a timeless quality to these moments – a...

Read more
Summertime in a Bowl

Summertime in a Bowl

Beat the Heat With This Simple Watermelon and Mint Salad  As summer sizzles on, what’s better than a chilled watermelon salad to help beat the heat? We have a crop...

Read more
Oh Canada!

Oh Canada!

A Love Letter to the Great White North Welcome to Canada, where we apologize for everything, including this blog post if it offends you in any way! But, hey, that’s...

Read more
From Tee To Tank

From Tee To Tank

This easy DIY project not only breathes new life into your beloved shirt but also lets you create a unique, custom piece perfect for those hot Muskoka days. In this...

Read more
Helping or Hurting?

Helping or Hurting?

It's complex topic, often involving heavy emotions, but often the best way forward is to step away and let nature do its thing; Sometimes doing nothing is  the "right" thing.

Read more
Sipping Rhubarb Mint Mojitos in Muskoka

Sipping Rhubarb Mint Mojitos in Muskoka

Summer Bliss on the Dock Imagine this: You're lying on the dock, bare feet in the cool water of the lake, the sun is high and warm, the muffled sound...

Read more
Liquid error (sections/custom-liquid line 1): Could not find asset snippets/blog-footer-banner.liquid