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Got a favourite lake, bay, town, or hidden gem in Muskoka that deserves its own collection?

We’re bringing Muskoka’s unique communities to life with custom-designed apparel — inspired by you!

Explore the communities that have already been submitted! Check out the list of suggested names and cast your vote for the ones you’d love to see featured in our custom collections. Your support helps bring these ideas to life!

WHY SUBMIT YOUR IDEA?

âś… Celebrate Your Community: Showcase what makes your lake, bay, or town special.

âś… Exclusive Designs: Your collection will be designed and custom-made with the Pure Muskoka quality you've come to love and trust.

âś… Be a Leader: Start a movement to bring your community together.

✅ It's A Feeling: It’s not just apparel — it’s a connection to the lake where you spent your summers, the bay where you caught your first fish, or the town where everyone knows your name. Wearing apparel inspired by your community is like carrying a piece of Muskoka with you, wherever you go.

Curious about how our Community Collections Program works?

Whether you’re wondering how to submit an idea, what happens after you vote, or how we move to production, we’ve got all the details covered. Check out our FAQs to learn how you can help bring your favourite Muskoka communities to life!